Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore - PDF, DJVU, DOC, EPUB

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers(ePUB)

Print Length: 415 pages
Simultaneous Device Usage: Unlimited
Publication Date: 14.05.2017
Language: English
ASIN:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. Its essential reading for anyone with a stake in th

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